Cookie Policy
Last updated: October 21, 2026
This Cookie Policy explains how Perry Marketing LLC, doing business as KPCB Edge ("we," "us," and "our"), uses cookies and similar technologies to recognize you when you visit our website at https://kpcbedge.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Perry Marketing LLC) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies help us remember your progress, measure how the Website is used, and test improvements. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can opt out of the sale or sharing of your personal information for targeted advertising on our Your Privacy Choices page, and we honor Global Privacy Control signals. Essential cookies cannot be rejected as they are strictly necessary to provide the Website. If you choose to reject cookies, you may still use our Website though some features (such as remembering your place in a course) may not work. You may also set or amend your web browser controls to accept or refuse cookies.
The specific types of first- and third-party cookies served through our Website and the purposes they perform are described below:
Essential website cookies
| Name | Purpose | Provider | Expires |
|---|---|---|---|
| kpcb_funnel | Connects the two steps of a course sign-up (your contact details, then your optional mobile number) | KPCB Edge | 1 hour |
| kpcb_optout | Remembers that you opted out of the sale or sharing of your personal information | KPCB Edge | 1 year |
| kpcb_member | Keeps you signed in to the Benefits Academy on this device (a random code; your email is not stored in it) | KPCB Edge | 90 days |
| Cookie notice (local storage) | Remembers that you closed the cookie notice | KPCB Edge | Until cleared |
| Staff sign-in cookies | Keep our editors signed in to our admin area; not set for readers | KPCB Edge | Session |
Performance and functionality cookies
| Name | Purpose | Provider | Expires |
|---|---|---|---|
| kpcb_vid | A random visitor ID that remembers your course progress and keeps the version of a page you see consistent | KPCB Edge | 1 year |
| kpcb_sub | Remembers that you are already on our email or text list, so we stop showing you sign-up boxes (a yes flag only; no personal details) | KPCB Edge | 1 year |
| kpcb_sid (session storage) | Groups the pages you view in one visit | KPCB Edge | When you close the tab |
| Quiz and checklist answers (session and local storage) | Remember quiz answers and ticked checklist items on your device | KPCB Edge | Until cleared |
Analytics and customization cookies
| Name | Purpose | Provider | Expires |
|---|---|---|---|
| kpcb_vid | Measures which pages, lessons and features are used, and which version of a page performs better | KPCB Edge | 1 year |
| _ga, ga* | Google Analytics: distinguishes visitors and sessions to report on how the Website is used | Up to 2 years |
Advertising cookies
| Name | Purpose | Provider | Expires |
|---|---|---|---|
| __gads, __gpi, __eoi | Show ads, limit how often you see the same ad, and measure ad performance | Google (Ad Manager / AdSense) | Up to 13 months |
| IDE, DSID, and similar | Show ads based on your interests across websites (unless you opt out) | Google (doubleclick.net) | Up to 13 months |
| Partner cookies | Our advertising partners and the advertisers they work with may set their own cookies to show and measure ads | Advertising partners | Varies |
Do my choices apply on all my devices?
No. We save your choices in the browser you used to make them. They apply to that browser on that device only. Please make your choices again when you visit from a different device or browser, when you use a private or incognito window, or when you clear your cookies or browser data.
How can I control cookies on my browser?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs") and browser storage. These are tiny graphics files or small pieces of data that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these. You can opt out on our Your Privacy Choices page.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at our contact form or by post to:
Perry Marketing LLC
30 N Gould St Ste R, Sheridan, WY 82801
United States